Wild Half is an accessory brand that sells statement-spirited animal-inspired accessories. During Research, I discovered that the concept of Spirit animals originates from ancient Animistic and Totemistic beliefs in which we are connected to the world.
The totems are thought to be a form of a second self. But nowadays, especially on the internet and in pop culture when everyone talks about spirit animals more often. I designed this brand that combines the old meaning of spirit animals to be used in a modern way that you can wear your spirit animals as your wild half. I designed the brand from the website to the products to be contemporary and geometric style.
