ON-AIR PROMO ⌁ NICKELODEON

Rubble & Crew

Nick Jr. has introduced a new spin-off of Paw Patrol, featuring a construction-themed world with bolts, screws, and engaging vehicles.

In Builder Cove, Rubble and his pup family use their construction vehicles for high-stakes adventures. The overall visual direction emphasizes 3D graphics that showcase demolition, building, and repair scenes, creating a thrilling sense of action. Characters and vehicles interact with construction site elements like logos and typography. Close-ups of the building process immerse viewers in the world of tools and machinery, with realistic textures, bold colors, and energetic motions bringing the construction scenes to life and captivating kids’ imaginations.

Credits

Design

Senior Designer: Thanh Nguyen

Sr. Art Director: Kyungjoo Lee

Designer Director: JungIn Yun

Animation

Animation Director: Rob Kohr, Michelle Acuna

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