For the “Mighty Bright Summer” campaign, we created a bright, fun, and imaginative world where preschoolers could enjoy summer despite the changes this year. By using real-world locations and multicultural live-action kids alongside Nick Jr. characters, we reflected diverse preschooler experiences. The visuals featured a “Mighty Bright” graphic treatment with sun rays, light streaks, water splashes, and colorful, hand-drawn illustrations. The overall design retained a modern look, combining bold, summer-inspired icons and playful, loosely drawn illustrations to create positive, dynamic vibes.
