Winner – Daytime Emmy© Award– Outstanding Promotional Announcement Brand Image Network Campaign
Winner – PromaxBDA Gold – Daytime Program Spot
Real girls team up with Nick Jr.’s popular characters, including Dora, PAW Patrol, Shimmer and Shine, Rusty Rivets, Bubble Guppies, and Nella the Princess Knight, forming an unstoppable team of girl action heroes ready to take on the world! In the Girls in Charge image spot, we worked with fearless young girls who performed their own stunts to showcase girl power. This brand spot highlights the importance of empowering girls, countering studies that show girls as young as six are discouraged from pursuing certain career paths.
