In 1995, Blue’s Clues debuted on Nickelodeon, capturing the hearts of children with Blue, Mailbox, the Spice Family, and beloved host, Steve.
Twenty-five years later, we wanted to celebrate the show’s anniversary by reconnecting with those same fans and reminding them of their cherished childhood memories. To mark the 25th anniversary of this iconic show, we produced a fun music video featuring a mural wall of fan artwork, showcasing all three hosts alongside real-life fans. We also teamed up with Steve to create a ‘Message From Steve’ video, where he reconnects with fans, acknowledging the challenges of growing up and offering a heartfelt, personal message. The goal was to make the video feel relatable for everyone who grew up with Steve, balancing a broad appeal with a direct, personal touch.