PACKAGING

Lady Gaga Valentine

Lady Gaga Valentine Box is a chocolate box that contains different types of chocolate inspired by the styles and characteristics of the singer Lady Gaga.

Using the triangle shape from her “Born This Way” music video to create small individual boxes as well as the big box. The geometric style of the boxes is also similar to the gold crystals that form a heart on the big box’s lid. The paper crystals were inspired by Lady Gaga’s Poker Face era outfits. The name of each chocolate is a combination of the chocolate type and one of her song names such as “Venus Vanilla”. The concept behind the chocolate names and descriptions are inspired by the sexual characteristics of Lady Gaga. Her iconic looks are illustrated on each chocolate box. The minimal design of the big box provides a surprise moment that reveal the colorful illustrations when open the lid. Using only triangles to make simple heart logo, it reflects the way the small chocolate boxes fit together in the big box.

Credits

Design

Senior Designer: Thanh Nguyen

Art Director: Paul Sherif

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