ON-AIR PROMO ⌁ NICKELODEON

Baby Shark x Cardi B

The Seaweed Sway is a stunt campaign promoting a special episode of Baby Shark’s Big Show featuring Cardi B.

This campaign includes a live action video where Cardi B, Offset, and Kulture join Baby Shark and William for the “Seaweed Sway” dance. We filmed a live action segment with kids dancing to Sharki B’s seaweed sway, bringing the excitement to life. The design incorporates contemporary gradients and geometric shapes with vibrant colors to appeal to both Cardi B fans and preschoolers. It features playful elements like line art and textures, combined with glamorous gold icons and treatments that tie into the hip hop world, while enhancing the underwater theme with an upgraded look.

Credits

Design

Senior Designer: Thanh Nguyen

Sr. Art Director Kyungjoo Lee

Designer Director: JungIn Yun

Animation

Animator: Katie Wynkoop

Animation Director: Rob Kohr

Production

Sr. Producer: Michelle Glenn

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