Wild Half

Wild Half is a fashion shop that sells spirit animal inspired accessories. During my research, I found out that the concept of Spirit animals has an origins from ancient Animistic and Totemistic beliefs in which we are connected to the world. The totems are thought to be a form of second self. But nowadays, especially on the internet and pop culture when everyone talking about the spirit animals more often. I designed this brand that combines the old meaning of spirit animals to be used in a modern way that you can wear your spirit animals as your wild half. I designed the brand from website to products to be modern and geometric style.
 
Date: 2016
Categories: Packaging, Branding, Website
Art Directors: Jason Kernevich
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