Power Cream

Power Cream is a conceptual Brazilian miracle cream that eradicates poverty, obliterates discrimination and pulverizes ignorance. The brand focuses on the social issues in Rio slums using the visuals of Rio’s street arts and graffiti to create the labels, as well as the box carrier. The illustrations and typographic treatments are designed to reflect an urban theme. By exploring the use of other materials such as sand and resin mix to create the cream container’s lids and cardboards for the box carrier, they enhance the rough and urban characteristics. There is more in-depth information about the social issues and an empowered statement inside the carrier. Therefore, the brand doesn’t just serve the purpose of the miracle creams but it also brings awareness to issues in Rio’s slums.
 
Date: 2015
Categories: Packaging, Branding
Photographed by: Austin Hart
Art Directors: Paul Sheriff, Kelly Holohan
Exhibition: Senior Packaging Show at Tyler School of Art
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