Old MacDonald's Farm Produce

Old McDonald’s Farm is a conceptual farm that traditionally grows organic produce. The packaging was inspired by vintage fruit crate labels to emphasize American farming culture as well as the organic component of the brand. All the elements—typography, textures, hand-painted images and vibrant color choices—reflect the style of the crate labels from the 1920s to 1960s. The same concept of the crate label can also be applied to other product lines such as fresh, canned and frozen. Due to the brand’s organic concept, the material choices to create the packaging are minimal and recyclable.
Date: 2015
Categories: Packaging, Branding
Art Directors: Paul Sheriff
Exhibition: Senior Packaging Show at Tyler School of Art