Lady Gaga Valentine

Lady Gaga Valentine is a chocolate box that contains different types of chocolate inspired by the styles and characteristics of the singer Lady Gaga. The triangle shape from her “Born This Way” music video was used to create small individual boxes as well as the large, outer box. The geometric style of the boxes is also similar to the gold crystals that form a heart on the big box’s lid. The paper crystals were inspired by Lady Gaga’s Poker Face era outfits. The name of each chocolate is a combination of the chocolate type and one of her song names such as “Venus Vanilla”. The concept behind the chocolate names and descriptions are inspired by the sexual characteristics of Lady Gaga. Her iconic looks are illustrated on each chocolate box. The minimal design of the big box provides a surprise moment that reveals the colorful illustrations when the lid is open. Using only triangles to make a simple heart logo, it reflects the way the small chocolate boxes fit together in the big box.
 
Categories: Packaging
Art Directors: Paul Sheriff, Kelly Holohan
Exhibition: Valentine Love Show 2014 at Tyler School of Art, Annual Student Design Show
Awards: 1st place Judges Choice, 2nd place Hallmark Choice.

Hallmark, Thanh Nguyen design
Lady-Gaga-chocolate-box1-Thanh-Nguyen-design
Lady-Gaga-chocolate-box2-Thanh-Nguyen-design
Lady-Gaga-chocolate-box3-Thanh-Nguyen-design
Lady-Gaga-chocolate-box4-Thanh-Nguyen-design
Lady-Gaga-chocolate-box5-Thanh-Nguyen-design
Lady-Gaga-chocolate-box6-Thanh-Nguyen-design
Lady-Gaga-chocolate-box7-Thanh-Nguyen-design
Lady-Gaga-chocolate-box8-Thanh-Nguyen-design
Lady-Gaga-chocolate-box9-Thanh-Nguyen-design
Lady-Gaga-chocolate-inside1-slide-Thanh-Nguyen-design
Lady-Gaga-chocolate-inside2-slide-Thanh-Nguyen-design
Lady-Gaga-chocolate-inside3-slide-Thanh-Nguyen-design
Lady-Gaga-chocolate-inside4-slide-Thanh-Nguyen-design