Holy Ale

Holy Ale is an Irish church craft beer inspired by the Saint Patrick’s Cathedral in Dublin, Ireland. The concept was to emphasize where the beer came from. The design choices include the traditional Irish green, four leaf clover, and decorated elements found in churches. Catholic Gothic typographic treatments were used to connect to the style of the old church. The Saint’s image is illustrated like a stained glass window, as well as the ingredient icons. The beer carrier was made of laser-cut wood to highlight the church concept while adding a twist of using a non-traditional material for a beer carrier. Holy Ale is the savior of the day; and according to science, alcohol is the solution.
Date: 2015
Categories: Packaging, Branding
Art Directors: Paul Sheriff
Exhibition: Restaurant Show at Tyler School of Art, Tyler Annual Show
Award: Silver Award - Graphis' New Talent Annual 2017
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